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AIB · Artificial Intelligence Bureau

AEO: winning the answer, not the ten blue links

Answer Engine Optimization focuses on systems that return a synthesized answer with sources. That is a different surface from a parametric chat model with no search, and different again from Google AI Overviews — which AIB does not treat as a Gemini API result.

AEO tool · AEO · Perplexity citations

What AIB measures

  • Grounded answer presence on answer-engine APIs (e.g. Perplexity when configured)
  • Which URLs appear as citations
  • Whether your entity is named inside the synthesized answer

How the Bureau works

  1. Engine tags mark surface_type and knowledge_type so AEO evidence is not mixed with memory probes.
  2. Search Intelligence can show you ranked in retrieval but absent from the spoken answer — or the reverse.

What this is not

  • AIB does not currently claim a dedicated Google AI Overviews scraper as a scored engine.
  • Answering well in Perplexity’s API is not the same as a Bing Copilot consumer pane.

Questions

GEO vs AEO?

GEO is the broader generative-engine practice. AEO is the answer-engine slice: retrieval plus cited synthesis. AIB keeps them labeled so a Memory miss is not reported as an AEO miss.

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