AIB · Artificial Intelligence Bureau
Glossary — the words we score
The market is not standardized. English speakers say GEO, AEO, AI SEO, LLM visibility. This glossary is how AIB uses the terms in product and methodology — not a keyword farm.
GEO · AEO · LLM visibility
- AI Visibility
- Whether configured AI systems mention or recommend you on buyer questions, especially unbranded ones.
- AI Search
- AI products that retrieve the live web while answering. Distinct from parametric chat.
- GEO
- Generative Engine Optimization: making public facts easier for generative systems to retrieve and cite.
- AEO
- Answer Engine Optimization: the answer-engine slice of GEO, with citations.
- LLM Visibility
- Visibility inside large language model observations. AIB still labels the engine and mode.
- AI Citation
- A URL or domain a grounded system returns as a source.
- AI Mention
- The organization is named in the answer. Not the same as a recommendation.
- AI Share of Voice
- How often you are named versus others on the same prompt matrix.
- Model Memory
- Parametric / no-web probes. Not the main Presence Score.
- Live AI Presence
- Grounded plus retrieval. This is the UX Presence number.
- AI Brand Monitoring
- Repeating branded and unbranded probes to see whether descriptions drift.
- AI Search Intelligence
- The category: evidence of how AI search and chat APIs currently represent a brand.
- AI Reputation
- Framing and accuracy on branded questions, plus lawful public-signal add-ons when purchased.
- AI Consensus
- What several engines agree on. Fusion/consensus unlocks on Intelligence+; it is extra cost.