AIB · Artificial Intelligence Bureau
Who AI recommends when it is not you
Competitor intelligence is not a scraped ads report. It is who appears on the same questions, how often, and on which engines — including Hebrew buyer phrasing for Israel.
AI share of voice · AI competitor monitoring
What AIB measures
- Share of voice across named entities on the prompt matrix
- Head-to-head wins / losses / ties on comparison prompts
- Mention gap versus the current field leader in the sample
- Engine-by-engine substitution (who Gemini names vs who OpenAI names)
How the Bureau works
- You supply 2–3 competitors buyers might actually hear.
- Comparison and discovery prompts are authored in the market language — never translated after the fact.
- Deeper Cases expand the competitor matrix; Pulse only sketches it.
What this is not
- A mention gap is not proof of paid placement inside ChatGPT.
- We do not claim statistical significance on Pulse’s three prompts.
Questions
Why does ChatGPT recommend my competitor?
Usually retrieval and citations, category association, or simply more consistent public facts. AIB shows the observed names and sources. It does not allege a backroom deal.